Menthol cigarettes in France, everything you need to know about the ban and alternatives

Context of the Ban on Menthol Cigarettes

Since May 20, 2020, the sale of menthol-flavored cigarettes and roll-your-own tobacco has been prohibited in France, in accordance with a European directive aimed at reducing the appeal of tobacco, particularly among young people. This measure is part of a broader effort to combat smoking by limiting products that could facilitate initiation into smoking.

Why this ban?

Menthol cigarettes have long been perceived as more attractive than regular cigarettes, largely because of their refreshing taste and their anesthetic effect on the throat.

Menthol reduces the irritation caused by smoke, giving a misleadingly smooth sensation when inhaling. This feature makes menthol cigarettes particularly appreciated by new smokers, as it masks the unpleasant effects of tobacco.

Several studies have shown that this flavor facilitates the initiation of smoking, particularly among adolescents and young adults. It can also reinforce dependence by making quitting more difficult, since smokers tend to associate the menthol taste with a more pleasant and less harsh experience for the respiratory tract.

It is precisely for these reasons that the menthol cigarette has been targeted by French and European health authorities in their strategy to combat tobacco.

What alternatives are there for smokers?

Faced with this ban, menthol cigarette smokers can turn to several options:

• The electronic cigarette : It allows reproducing the sensation of smoking while offering a variety of e-liquids with menthol flavors. In addition, it offers the possibility of controlling the nicotine level, thus facilitating a potential smoking cessation process.
• Nicotine pouches : Inspired by Swedish snus, these tobacco-free pouches are placed under the lip and release nicotine.Available in different flavors, including menthol, they provide a discreet, smoke-free alternative.
• Nicotine substitutes: Patches, chewing gums, or lozenges can help manage nicotine addiction without resorting to tobacco combustion.
• Freshener beads: These small flavored capsules, to be inserted directly into the filter of a neutral cigarette or a rolling tube, release a menthol flavor when pressed.They allow you to customize the flavor without violating the law.
• Freshness cards : Infused with menthol flavor, they are inserted into cigarette or rolling tobacco packs for a few hours. The product thus absorbs the freshness without direct addition of additives to the tobacco.

These alternatives allow former consumers of menthol cigarettes to regain a familiar sensation while complying with the new regulations in force in France.

Towards a reduction in smoking

The ban on menthol cigarettes aims to protect public health by reducing the appeal of tobacco. Although this measure may represent a challenge for smokers who are accustomed to these products, it also offers an opportunity to consider a path toward quitting smoking.