Discovering the MyBlu brand

MyBlu electronic cigarettes come with a wide choice of flavours, which the brand presents as one of the main features of its range.

What exactly is MyBlu?

Blu is a subsidiary of Fontem Ventures, founded in 2009. After making its name on the American market, the company set out to establish itself in France. Present there since 2016, Blu has kept developing new products, overseen by the man credited with the e-cigarette, Hon Lik.

Charge, clip in or refill, then vape

Hon Lik continues to put forward new products. The Blu range is described by the brand as accessible and intuitive, and aimed at all vapers, including complete beginners.

MyBlu is a complete starter kit. It contains a 10.5-watt electronic cigarette, which is light (20 g) and features rounded lines, a matt black finish and an aluminium shell. The kit also includes a prefilled 0.8% pod acting as the tank, and a micro-USB charger.

Using the MyBlu electronic cigarette is straightforward. You charge the device, then either clip in a refill or fill the tank, whichever the vaper prefers. The brand says it designs each of its products to be simple to handle, and presents the MyBlu kit as an illustration of that approach.

Kits, but not only

Blu has released no fewer than eleven kits with different e-liquid flavours. They come in packs shaped like cigarette packets and contain everything needed to start vaping. The company also sells its own ready-to-clip e-liquid pods, with a capacity of 1.5 ml. There are eleven of those as well. Would you rather fill your electronic cigarette yourself? The brand sells e-liquids for that too.

The MyBlu kits are sold as complete sets. According to the brand, this new generation of electronic cigarettes has already found an audience among vapers around the world.