What is the “Cigar Trade” trust label?

Many people were waiting for a form of proof that the cigars they buy have been made according to the rules. La Casa del Habano Nyon has just developed a trust label called “Cigar Trade”, which is intended to guarantee the authenticity and the quality of each of its vintage cigars. Here is what it involves.

A label for vintage cigars

Because counterfeits are widespread in the cigar world, consumers do not always know whether their product is genuine. That is all the more true for newcomers. The “Cigar Trade” label developed by La Casa del Habano is meant to help buyers find their way and to leave no doubt about the vintage cigar they are buying.

More than a label, “Cigar Trade” is an undertaking by the maker towards the end consumer. Put simply, every cigar in every box is carefully inspected, approved and authenticated by specialists. The seal therefore acts as a certificate of quality.

Why create such a label?

Beyond the problems of counterfeiting and of storage, the “Cigar Trade” label is presented as a genuine guarantee for the consumer. It is intended to secure authentic, upmarket products. The buyer is thus assured of a cigar that has been inspected and validated by specialists. It is a further mark of confidence, backed by defined standards.

Anyone hesitating over a purchase, or wondering about the quality or the origin of a vintage cigar, should have that doubt removed by the “Cigar Trade” label. It is aimed at newcomers to the field as much as at experienced smokers and collectors.

What does the new label cover?

All the vintage cigars sold by La Casa del Habano are therefore subject to close examination. The specialists check three criteria:

• standards: the cigars must meet all the quality standards of the retailer;
• authenticity: each cigar is inspected in order to confirm its origin and its brand;
• quality: storage conditions are checked so that the product meets the buyer’s expectations.

Once the vintage cigars have been inspected and validated, they are ready to receive the “Cigar Trade” label. The seal is tamper-proof: removing it damages the packaging. It therefore also reassures customers against counterfeits.