Tobacco prices on 1 September 2026: which cigarette packs go up or down?

Tobacco prices change again in France from 1 September 2026. Unlike the substantial increases seen in recent years, this new price list brings relatively few changes. Most major references stay where they were, and a few packs even go down.

New tobacco prices from 1 September 2026

A new tobacco price list comes into force in France on 1 September 2026.

The new rates were approved by an order of 5 August 2026 and published by the Directorate General of Customs and Indirect Taxes. They apply to manufactured tobacco sold in France, excluding the overseas departments.

This deadline does not bring a general increase. Most high-volume references keep their previous rate. The movements are concentrated on a limited number of products, with a few rises but also several reductions.

Several cigarette packs fall by 30 cents

This is probably the most striking change in the new list.

Several references in the Luckies by Lucky Strike range see their rate fall by 30 cents per pack.

From 1 September, the announced rates include the following:

• Luckies Red Long by Lucky Strike: 11.20 €, against 11.50 € previously;
• Luckies Red by Lucky Strike: 11.20 €, against 11.50 €;
• Luckies Blue by Lucky Strike: 11.20 €, against 11.50 €;
• Luckies Ice by Lucky Strike: 11.20 €, against 11.50 €.

A price reduction remains fairly unusual in a French market marked for several years by successive increases.

It is a reminder, however, that prices do not automatically rise with every new approval. Manufacturers set their rates before they are approved by the public authorities, and may therefore, in some cases, choose to lower the price of a reference.

A few cigarettes still go up

Not every reference escapes the increases.

Among the movements recorded for September, Mademoiselle La Blanchissime and Mademoiselle La Bleue go from 11.10 € to 11.20 € for a pack of 20 cigarettes, an increase of 10 cents.

The changes therefore remain modest compared with the substantial rises the market has faced in recent years.

Marlboro, Camel, Winston… what will the major brands cost in September?

For most of the most widely known references, September mainly means stability.

As an indication, the rates recorded in the new list include:

Brand / reference	Price of a pack of 20
Marlboro Red / Gold	13.50 €
Dunhill Blue	14.00 €
Camel unfiltered	13.00 €
Philip Morris Blue / Gold	13.00 €
Lucky Strike Blue	13.00 €
Winston Classic	13.00 €
Chesterfield Original Blue / Red	13.00 €
L&M Blue / Red	13.00 €
Gauloises blondes white	13.00 €
Marlboro White Fresh	11.50 €

These rates show how far the 13 euro threshold has settled into the French market. Some references remain appreciably cheaper, while cigarettes at the top of the list can exceed 14 euros.

A rate can vary appreciably from one reference, format or pack size to another: it cannot be generalised to a whole brand.

Rolling tobacco also sees a few changes

Cigarettes are not the only products covered by the new approval.

A few rolling tobacco references also change. Che Blond Authentique in 30 grams, for example, goes from 15.60 € to 15.70 €, while Che Blond Authentique U Ribellu goes from 15.50 € to 15.60 €.

Conversely, many rolling tobacco references remain entirely unchanged.

The official list confirms, for example, that several Philip Morris references stay at 18.55 € for 30 g, while various Drum references remain at 18.90 € for 30 g.

The rate for a rolling tobacco therefore depends on the reference, not on an average increase.

Why do some packs fall while tobacco rises regularly?

This may seem paradoxical.

For several years, the public authorities have used taxation and price as instruments in the fight against smoking. But that does not mean every pack must automatically rise with each new list.

Manufacturers propose their selling prices taking into account their costs, taxation and their commercial strategy. They may therefore choose to absorb part of their costs or to reduce their margin on certain references.

It is this mechanism that explains how stable prices, increases and reductions can be observed at the same time within a single approval list.

1 September 2026 provides an illustration of exactly that: instead of a uniform rise applied to all cigarettes, the changes are highly targeted.

A year 2026 already marked by several rate changes

This new list is part of a year in which rates have already been revised several times.

Customs published lists applicable on 1 January, on 1 March, on 1 June and now on 1 September 2026.

The earlier increases brought many major references close to the 13 euro threshold.

On 1 June 2026, the average price of a pack of twenty cigarettes stood at around 12.47 €.

For September, the movement is far more limited.

A new price list expected as soon as 1 November

The rates applicable on 1 September will not necessarily be those in force until the end of the year.

A further approval deadline is set for 1 November 2026.

The next publications from Customs will show whether this stability continues into the autumn or whether new references are affected by adjustments.

What to take away from tobacco prices on 1 September 2026

This new price list is ultimately far quieter than some previous revisions.

The vast majority of the most widely known cigarettes keep their price. Marlboro, Camel, Winston, Philip Morris, Chesterfield and several Lucky Strike references thus remain around their current levels depending on the reference.

The main surprise comes from several Luckies packs, which go from 11.50 € to 11.20 €, a fall of 30 cents.

Conversely, a few references record limited increases, generally of around 10 cents.

For the exact rate of a pack, a rolling tobacco, a cigar or another tobacco product, the list published by the Directorate General of Customs and Indirect Taxes remains the official reference.