Rapper Booba launches his CBD brand

After rap, after the stage and after business, Booba has taken on a new role: entrepreneur in CBD. Moving into another field, the rapper has created his own range of cannabidiol products. Here is a look at PRT.LAB, the new CBD brand launched by Booba.

After winning over rap fans, Booba turns to CBD

Between rap and sport, Booba has also found an interest in setting up businesses. This time the rapper is following an American trend by entering a competitive but expanding field, that of CBD. In June 2024 he created his own brand under the PRT.LAB name, offering cannabidiol in a range of forms.

Well-known partners and international ambitions

To design his products and select the CBD seeds, Booba has teamed up with the French breeder Julien L. An established figure in the field, he brought his expertise to the rapper's premium range. PRT.LAB has in turn partnered with T. H. Seeds, a company Julien co-founded and where he is head of selection. He is credited with several award-winning varieties known worldwide for their quality. PRT.LAB's stated goal is to win over the French CBD market and to extend its reach to the international market as well.

A few examples of PRT.LAB CBD products that are legal in France

All the CBD products from Booba's brand comply with the legislation in force, with a THC content below 0.3%. The range includes flowers and concentrated resins, selected by T. H. Seeds. The brand puts the quality of its selection forward as its main argument.