Rollceipt, the till receipt that can be rolled

Rollceipt is an unusual concept with a slogan: « Don’t throw it, roll it! ».
It was as part of a project launched by the American brand Dixie, which specialises in products linked to cannabis use, that the Miami Ad School unveiled its new concept, the Rollceipt.
The school has already drawn attention with marketing stunts and advertising for products from major brands such as Starbucks and Coca-Cola. The concept and the idea are simple, and nobody had put them forward before.

Rollceipt, what is the concept?

The idea is to replace the paper used for till receipts with branded rolling paper for cigarettes. The project describes an ink presented as less harmful and non-toxic, printed on rice paper that can then be rolled. Everything depends, then, on the length of the bill…
Several American states have now legalised cannabis. Legalisation is reported to have already brought in millions of dollars for the state of Colorado. The Dixie brand fully intends to ride that wave to promote its related products. The company argues that the idea would even help the environment, since the Rollceipt concept would avoid felling more trees and wasting more paper.