{"id":3300,"date":"2026-07-01T15:53:46","date_gmt":"2026-07-01T13:53:46","guid":{"rendered":"https:\/\/blog.smoking.fr\/?p=3300"},"modified":"2026-07-01T15:53:46","modified_gmt":"2026-07-01T13:53:46","slug":"british-american-tobacco-accelere-sa-transformation-avec-des-milliers-de-suppressions-de-postes","status":"publish","type":"post","link":"https:\/\/blog.smoking.fr\/british-american-tobacco-accelere-sa-transformation-avec-des-milliers-de-suppressions-de-postes\/","title":{"rendered":"British American Tobacco acc\u00e9l\u00e8re sa transformation avec des milliers de suppressions de postes"},"content":{"rendered":"<p>Le g\u00e9ant britannique du tabac British American Tobacco (BAT), propri\u00e9taire notamment des marques Lucky Strike, Dunhill ou encore Rothmans, a annonc\u00e9 un important plan de restructuration \u00e0 l&rsquo;\u00e9chelle mondiale. L&rsquo;entreprise pr\u00e9voit la suppression d&rsquo;environ 5 500 postes, auxquels s&rsquo;ajoutent plusieurs milliers d&#8217;emplois transf\u00e9r\u00e9s vers des partenaires externes.<\/p>\n<p>Cette d\u00e9cision s&rsquo;inscrit dans le cadre du programme strat\u00e9gique baptis\u00e9 \u00ab Fit2Win \u00bb, destin\u00e9 \u00e0 adapter le groupe aux profondes mutations que conna\u00eet actuellement l&rsquo;industrie du tabac.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenus de la page :<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.smoking.fr\/british-american-tobacco-accelere-sa-transformation-avec-des-milliers-de-suppressions-de-postes\/#Un_secteur_du_tabac_en_pleine_mutation\" >Un secteur du tabac en pleine mutation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.smoking.fr\/british-american-tobacco-accelere-sa-transformation-avec-des-milliers-de-suppressions-de-postes\/#5_500_suppressions_de_postes_annoncees\" >5 500 suppressions de postes annonc\u00e9es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.smoking.fr\/british-american-tobacco-accelere-sa-transformation-avec-des-milliers-de-suppressions-de-postes\/#Des_economies_massives_attendues\" >Des \u00e9conomies massives attendues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.smoking.fr\/british-american-tobacco-accelere-sa-transformation-avec-des-milliers-de-suppressions-de-postes\/#Une_strategie_deja_amorcee_depuis_plusieurs_annees\" >Une strat\u00e9gie d\u00e9j\u00e0 amorc\u00e9e depuis plusieurs ann\u00e9es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.smoking.fr\/british-american-tobacco-accelere-sa-transformation-avec-des-milliers-de-suppressions-de-postes\/#Des_inquietudes_pour_lemploi\" >Des inqui\u00e9tudes pour l&#8217;emploi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.smoking.fr\/british-american-tobacco-accelere-sa-transformation-avec-des-milliers-de-suppressions-de-postes\/#Un_signal_fort_pour_lavenir_du_marche_du_tabac\" >Un signal fort pour l&rsquo;avenir du march\u00e9 du tabac<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Un_secteur_du_tabac_en_pleine_mutation\"><\/span>Un secteur du tabac en pleine mutation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Depuis plusieurs ann\u00e9es, les grands cigarettiers sont confront\u00e9s \u00e0 <a href=\"https:\/\/blog.smoking.fr\/cigarette-en-baisse-vape-en-hausse-la-nouvelle-habitude-des-francais\/\">une baisse progressive des ventes de cigarettes traditionnelles<\/a> dans de nombreux march\u00e9s. L&rsquo;\u00e9volution des habitudes de consommation, les politiques de sant\u00e9 publique toujours plus strictes ainsi que le d\u00e9veloppement des alternatives nicotiniques poussent les industriels \u00e0 revoir leur mod\u00e8le \u00e9conomique.<\/p>\n<p>British American Tobacco estime ainsi que les volumes mondiaux de cigarettes classiques continueront de diminuer au cours des prochaines ann\u00e9es. Face \u00e0 cette tendance, le groupe souhaite acc\u00e9l\u00e9rer son repositionnement vers des produits consid\u00e9r\u00e9s comme moins risqu\u00e9s, notamment les cigarettes \u00e9lectroniques, les sachets de nicotine ou encore les produits de tabac chauff\u00e9.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_500_suppressions_de_postes_annoncees\"><\/span>5 500 suppressions de postes annonc\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dans le d\u00e9tail, BAT pr\u00e9voit de supprimer environ 5 500 emplois \u00e0 travers le monde. Parall\u00e8lement, pr\u00e8s de 3 500 postes suppl\u00e9mentaires devraient \u00eatre transf\u00e9r\u00e9s vers des soci\u00e9t\u00e9s sp\u00e9cialis\u00e9es dans le cadre d&rsquo;accords d&rsquo;externalisation.<\/p>\n<p>Au total, ce sont donc pr\u00e8s de 9 000 emplois qui pourraient \u00eatre impact\u00e9s par cette vaste r\u00e9organisation. Le groupe n&rsquo;a toutefois pas pr\u00e9cis\u00e9 quels pays ou quels sites industriels seraient les plus concern\u00e9s.<\/p>\n<p>British American Tobacco indique que ce plan ne concernera pas les \u00c9tats-Unis, qui demeurent son principal march\u00e9.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Des_economies_massives_attendues\"><\/span>Des \u00e9conomies massives attendues<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gr\u00e2ce \u00e0 cette restructuration, BAT esp\u00e8re g\u00e9n\u00e9rer environ 600 millions de livres sterling d&rsquo;\u00e9conomies annuelles suppl\u00e9mentaires d&rsquo;ici 2028. Ces \u00e9conomies doivent permettre au groupe d&rsquo;investir davantage dans ses activit\u00e9s li\u00e9es aux produits sans fum\u00e9e tout en am\u00e9liorant sa rentabilit\u00e9.<\/p>\n<p>L&rsquo;entreprise souhaite \u00e9galement acc\u00e9l\u00e9rer l&rsquo;automatisation de certaines fonctions et renforcer l&rsquo;utilisation des nouvelles technologies au sein de ses diff\u00e9rentes divisions.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3311\" src=\"https:\/\/cdn.blog.smoking.fr\/wp-content\/uploads\/2026\/07\/British-American-Tobacco_02.jpg\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/cdn.blog.smoking.fr\/wp-content\/uploads\/2026\/07\/British-American-Tobacco_02.jpg 1536w, https:\/\/cdn.blog.smoking.fr\/wp-content\/uploads\/2026\/07\/British-American-Tobacco_02-300x200.jpg 300w, https:\/\/cdn.blog.smoking.fr\/wp-content\/uploads\/2026\/07\/British-American-Tobacco_02-1024x683.jpg 1024w, https:\/\/cdn.blog.smoking.fr\/wp-content\/uploads\/2026\/07\/British-American-Tobacco_02-768x512.jpg 768w, https:\/\/cdn.blog.smoking.fr\/wp-content\/uploads\/2026\/07\/British-American-Tobacco_02-90x60.jpg 90w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Une_strategie_deja_amorcee_depuis_plusieurs_annees\"><\/span>Une strat\u00e9gie d\u00e9j\u00e0 amorc\u00e9e depuis plusieurs ann\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ce plan de transformation ne constitue pas une surprise totale. Depuis plusieurs ann\u00e9es d\u00e9j\u00e0, BAT multiplie les investissements dans le vapotage et les nouveaux produits \u00e0 base de nicotine.<\/p>\n<p>Le fabricant commercialise notamment la cigarette \u00e9lectronique Vuse, devenue l&rsquo;une des r\u00e9f\u00e9rences du secteur dans plusieurs pays, ainsi que les sachets de nicotine Velo. Ces segments repr\u00e9sentent d\u00e9sormais un axe de d\u00e9veloppement prioritaire pour l&rsquo;entreprise.<\/p>\n<p>Selon plusieurs analystes, la baisse structurelle du march\u00e9 de la cigarette traditionnelle rend in\u00e9vitable ce type de restructuration chez les grands groupes du secteur.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Des_inquietudes_pour_lemploi\"><\/span>Des inqui\u00e9tudes pour l&#8217;emploi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si British American Tobacco assure vouloir accompagner ses salari\u00e9s durant cette transition, l&rsquo;annonce suscite de nombreuses inqui\u00e9tudes. Plusieurs r\u00e9gions ayant d\u00e9j\u00e0 connu des fermetures de sites industriels li\u00e9s au tabac redoutent de nouvelles cons\u00e9quences \u00e9conomiques locales.<\/p>\n<p>La fermeture de l&rsquo;usine de Boncourt en Suisse en 2023 avait notamment marqu\u00e9 les esprits, avec plus de 200 emplois supprim\u00e9s apr\u00e8s plus de deux si\u00e8cles d&rsquo;activit\u00e9 industrielle.<\/p>\n<p>Les prochains mois permettront de mieux conna\u00eetre la r\u00e9partition g\u00e9ographique de ces suppressions de postes ainsi que les mesures d&rsquo;accompagnement mises en place pour les salari\u00e9s concern\u00e9s.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Un_signal_fort_pour_lavenir_du_marche_du_tabac\"><\/span>Un signal fort pour l&rsquo;avenir du march\u00e9 du tabac<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cette nouvelle restructuration illustre une fois de plus la profonde transformation que traverse actuellement l&rsquo;industrie mondiale du tabac. Entre recul des ventes de cigarettes traditionnelles, durcissement des r\u00e9glementations et mont\u00e9e en puissance des alternatives nicotiniques, les grands groupes cherchent d\u00e9sormais \u00e0 r\u00e9inventer leur mod\u00e8le \u00e9conomique.<\/p>\n<p>Pour British American Tobacco, cette r\u00e9organisation appara\u00eet comme une \u00e9tape strat\u00e9gique destin\u00e9e \u00e0 pr\u00e9parer l&rsquo;avenir dans un environnement de plus en plus concurrentiel et r\u00e9glement\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant britannique du tabac British American Tobacco (BAT), propri\u00e9taire notamment des marques Lucky Strike, Dunhill ou encore Rothmans, a annonc\u00e9 un important plan de restructuration \u00e0 l&rsquo;\u00e9chelle mondiale. L&rsquo;entreprise pr\u00e9voit la suppression d&rsquo;environ 5 500 postes, auxquels s&rsquo;ajoutent plusieurs milliers d&#8217;emplois transf\u00e9r\u00e9s vers des partenaires externes. Cette d\u00e9cision s&rsquo;inscrit dans le cadre du programme strat\u00e9gique baptis\u00e9 \u00ab Fit2Win \u00bb, destin\u00e9 \u00e0 adapter le groupe aux profondes mutations que conna\u00eet actuellement l&rsquo;industrie du tabac. Un secteur du tabac en pleine &hellip; <\/p>\n","protected":false},"author":1,"featured_media":3310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-fumeurs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>British American Tobacco acc\u00e9l\u00e8re sa transformation avec des milliers de suppressions de postes - Blog smoking.fr<\/title>\n<meta name=\"description\" content=\"Face \u00e0 la baisse du march\u00e9 de la cigarette traditionnelle, British American Tobacco lance une vaste restructuration mondiale avec plusieurs milliers de suppressions de postes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smoking.fr\/british-american-tobacco-accelere-sa-transformation-avec-des-milliers-de-suppressions-de-postes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"British American Tobacco acc\u00e9l\u00e8re sa transformation avec des milliers de suppressions de postes - 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