{"id":1688,"date":"2021-08-08T13:02:59","date_gmt":"2021-08-08T11:02:59","guid":{"rendered":"https:\/\/blog.smoking.fr\/?p=1688"},"modified":"2021-07-29T16:27:30","modified_gmt":"2021-07-29T14:27:30","slug":"la-voiture-zippo-la-product-mobile-star-marketing-des-annees-50","status":"publish","type":"post","link":"https:\/\/blog.smoking.fr\/la-voiture-zippo-la-product-mobile-star-marketing-des-annees-50\/","title":{"rendered":"La voiture Zippo : la product mobile star marketing des ann\u00e9es 50"},"content":{"rendered":"<p>Afin de d\u00e9velopper, promouvoir et faire d\u00e9couvrir sa marque aux Am\u00e9ricains au 20e si\u00e8cle, la marque Zippo a d\u00e9cid\u00e9 d&rsquo;opter pour une campagne plut\u00f4t originale, puisque tr\u00e8s peu utilis\u00e9e. En effet, la c\u00e9l\u00e8bre marque de briquet torche d\u00e9cide de transformer une voiture \u00e0 son effigie, une voiture qui va parcourir les \u00c9tats am\u00e9ricains les uns apr\u00e8s les autres sur une p\u00e9riode pr\u00e9d\u00e9finie. Ainsi la voiture aux couleurs et \u00e0 la forme de <a href=\"https:\/\/www.smoking.fr\/zippo-m-10.html\"><strong>l&#8217;embl\u00e9matique briquet Zippo<\/strong><\/a> entame son voyage en 1940. Un voyage qui prendra fin dans le d\u00e9but des ann\u00e9es 1950.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenus de la page :<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.smoking.fr\/la-voiture-zippo-la-product-mobile-star-marketing-des-annees-50\/#Les_%C2%AB_product-mobiles_%C2%BB_quest_ce_que_cest\" >Les \u00ab\u00a0product-mobiles\u00a0\u00bb qu&rsquo;est ce que c&rsquo;est ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.smoking.fr\/la-voiture-zippo-la-product-mobile-star-marketing-des-annees-50\/#La_toute_premiere_voiture_Zippo\" >La toute premi\u00e8re voiture Zippo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.smoking.fr\/la-voiture-zippo-la-product-mobile-star-marketing-des-annees-50\/#La_Jeep_Zippo_un_nouveau_visage_pour_la_marque\" >La Jeep Zippo, un nouveau visage pour la marque<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Les_%C2%AB_product-mobiles_%C2%BB_quest_ce_que_cest\"><\/span>Les \u00ab\u00a0product-mobiles\u00a0\u00bb qu&rsquo;est ce que c&rsquo;est ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le fait de transformer un v\u00e9hicule pour la promotion de son entreprise ou de sa marque permet d&rsquo;obtenir le titre de \u00ab\u00a0product-mobile\u00a0\u00bb sur celui-ci. La product-mobile offre de nombreux avantages, mais il y a aussi quelques inconv\u00e9nients. Le premier avantage est l&rsquo;\u00e9norme coup de publicit\u00e9 que l&rsquo;on peut en tirer quand au principal d\u00e9savantage il est plut\u00f4t au niveau \u00e9conomique. En effet, le co\u00fbt de l&rsquo;achat de la voiture, de sa transformation, du transport (essence) et des potentielles r\u00e9parations peut s&rsquo;av\u00e9rer tr\u00e8s important.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1693\" src=\"https:\/\/cdn.blog.smoking.fr\/wp-content\/uploads\/2021\/07\/Product-mobile-ZIPPO-001.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/cdn.blog.smoking.fr\/wp-content\/uploads\/2021\/07\/Product-mobile-ZIPPO-001.jpg 1200w, https:\/\/cdn.blog.smoking.fr\/wp-content\/uploads\/2021\/07\/Product-mobile-ZIPPO-001-300x200.jpg 300w, https:\/\/cdn.blog.smoking.fr\/wp-content\/uploads\/2021\/07\/Product-mobile-ZIPPO-001-1024x683.jpg 1024w, https:\/\/cdn.blog.smoking.fr\/wp-content\/uploads\/2021\/07\/Product-mobile-ZIPPO-001-768x512.jpg 768w, https:\/\/cdn.blog.smoking.fr\/wp-content\/uploads\/2021\/07\/Product-mobile-ZIPPO-001-90x60.jpg 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"La_toute_premiere_voiture_Zippo\"><\/span>La toute premi\u00e8re voiture Zippo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C&rsquo;est vers la fin des ann\u00e9es 1940 que la marque de briquets Zippo d\u00e9cide de se lancer dans l&rsquo;aventure de la \u00ab\u00a0mobile-product\u00a0\u00bb. Celle-ci d\u00e9cide d&rsquo;acheter une Chrysler Saratogaa 1947 \u00e0 2 014$ puis M. Blaisdell (le fondateur de l&rsquo;entreprise ) la transforme \u00e0 l&rsquo;effigie de sa marque pour environ 25 000$. De 1940 jusqu&rsquo;en 1950 \u00e0 peu pr\u00e8s, la voiture traverse 48 \u00c9tats am\u00e9ricains. Cependant, au d\u00e9but des ann\u00e9es 50 de nombreuses r\u00e9parations doivent \u00eatre r\u00e9alis\u00e9es sur la voiture pour qu&rsquo;elle puisse continuer son voyage. Les co\u00fbts se r\u00e9v\u00e9lant beaucoup trop \u00e9lev\u00e9s la marque d\u00e9cide de laisser de c\u00f4t\u00e9 le projet. Un projet qui sera repris \u00e0 la fin des ann\u00e9es 90.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"La_Jeep_Zippo_un_nouveau_visage_pour_la_marque\"><\/span>La Jeep Zippo, un nouveau visage pour la marque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Suite au succ\u00e8s de la voiture Zippo 1 et 2, la c\u00e9l\u00e8bre marque de briquets continue sur sa lanc\u00e9e en cr\u00e9ant une nouvelle transformation de v\u00e9hicule \u00e0 son effigie, cette fois, sur une Jeep. Ce monstre tout-terrain est pr\u00e9sent\u00e9 pour la premi\u00e8re fois en 2011 et combine puissance avec design. L&rsquo;objectif principal de la Jeep Zippo est de parcourir et d&rsquo;assister \u00e0 un grand nombre d&rsquo;\u00e9v\u00e8nements (musical, etc.) afin de promouvoir toute la gamme de la marque. Comme pour les autres v\u00e9hicules \u00e0 l&rsquo;image de Zippo, vous pourrez les d\u00e9couvrir en personne au mus\u00e9e Zippo \/ Case \u00e0 Bradfort en Pennsylvanie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afin de d\u00e9velopper, promouvoir et faire d\u00e9couvrir sa marque aux Am\u00e9ricains au 20e si\u00e8cle, la marque Zippo a d\u00e9cid\u00e9 d&rsquo;opter pour une campagne plut\u00f4t originale, puisque tr\u00e8s peu utilis\u00e9e. En effet, la c\u00e9l\u00e8bre marque de briquet torche d\u00e9cide de transformer une voiture \u00e0 son effigie, une voiture qui va parcourir les \u00c9tats am\u00e9ricains les uns apr\u00e8s les autres sur une p\u00e9riode pr\u00e9d\u00e9finie. Ainsi la voiture aux couleurs et \u00e0 la forme de l&#8217;embl\u00e9matique briquet Zippo entame son voyage en 1940. &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actus-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La voiture Zippo : la product mobile star marketing des ann\u00e9es 50 - Blog smoking.fr<\/title>\n<meta name=\"description\" content=\"Afin de d\u00e9velopper, promouvoir et faire d\u00e9couvrir sa marque aux Am\u00e9ricains au 20e si\u00e8cle, la marque Zippo a d\u00e9cid\u00e9 d&#039;opter pour une campagne plut\u00f4t\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smoking.fr\/la-voiture-zippo-la-product-mobile-star-marketing-des-annees-50\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La voiture Zippo : la product mobile star marketing des ann\u00e9es 50 - 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