{"id":1679,"date":"2021-08-18T15:55:24","date_gmt":"2021-08-18T13:55:24","guid":{"rendered":"https:\/\/blog.smoking.fr\/?p=1679"},"modified":"2021-07-28T10:59:30","modified_gmt":"2021-07-28T08:59:30","slug":"quand-philip-morris-veut-aider-les-fumeurs-a-arreter-la-cigarette","status":"publish","type":"post","link":"https:\/\/blog.smoking.fr\/quand-philip-morris-veut-aider-les-fumeurs-a-arreter-la-cigarette\/","title":{"rendered":"Quand Philip Morris veut aider les fumeurs \u00e0 arr\u00eater la cigarette"},"content":{"rendered":"

Dans la s\u00e9rie des strat\u00e9gies marketing \u00e0 contre-pied, c\u2019est au tour de Philip Morris de s\u2019illustrer. En effet, l\u2019enseigne encourage d\u00e9sormais les fumeurs adultes \u00e0 arr\u00eater de fumer. Explications de cette annonce plut\u00f4t inattendue.<\/p>\n

Vers un \u00ab avenir sans fum\u00e9e \u00bb<\/h2>\n

Chaque ann\u00e9e, l\u2019OMS indique que plus de 8 millions de personnes dans le monde succombent d\u2019une maladie li\u00e9e \u00e0 la consommation de tabac. Le tabac rend accro<\/strong><\/a>, c’est ind\u00e9niable. 80 % r\u00e9sident dans un pays pauvre ou en voie de d\u00e9veloppement. L\u2019organisation d\u00e9montre donc que \u00ab le tabac est l\u2019une des principales causes de d\u00e9c\u00e8s, de maladie et d\u2019appauvrissement \u00bb.<\/p>\n

Philip Morris est la premi\u00e8re entreprise cigaretti\u00e8re \u00e0 ouvrir le bal en pr\u00f4nant un \u00ab avenir sans fum\u00e9e \u00bb notamment gr\u00e2ce aux cigarettes \u00e9lectroniques et aux vaporisateurs de tabac. Philip Morris indique que cette transformation de l\u2019industrie tabagique s\u2019inscrit aussi dans une transformation durable et profonde, en faveur de l\u2019environnement. D\u2019ailleurs, l\u2019entreprise pr\u00e9voit d\u2019\u00eatre neutre en carbone d\u2019ici 2030.<\/p>\n

Tel un slogan d\u2019association antitabac, la pr\u00e9sidente \u00e9voque donc un \u00ab avenir sans fum\u00e9e \u00bb, mais avec des alternatives jug\u00e9es plus saines et novatrices. Philip Morris assure couvrir 6 des 17 objectifs de d\u00e9veloppement durable.<\/p>\n

\"\"<\/p>\n

Permettre aux ados de commencer \u00e0 fumer<\/h2>\n

Derri\u00e8re ce message surprenant, Philip Morris s\u2019adresse pourtant \u00e0 un public plus large, puisque plus jeune ! En effet, le cigarettier propose directement des produits \u00e0 destination des adolescents et ne s\u2019en cache pas. Pour ce faire, Philip Morris a m\u00eame li\u00e9 un partenariat avec une influenceuse de 21 ans pour la promotion de ses cigarettes \u00e9lectroniques IQOS, avant d\u2019\u00eatre \u00e9pingl\u00e9e, puis stopp\u00e9e.<\/p>\n

D\u2019un c\u00f4t\u00e9, Philip Morris invite les adultes fumeurs \u00e0 stopper leur consommation de tabac au profit de l\u2019e-cigarette et de l\u2019autre, l\u2019entreprise incite les jeunes (fumeurs ou pas) \u00e0 d\u00e9couvrir les plaisirs de la vape. Une prise de position qui ne fait pas l\u2019unanimit\u00e9. Pour rappel, selon le communiqu\u00e9 de presse de l\u2019entreprise, les produits \u00ab ne sont pas sans risque \u00bb, mais \u00ab constituent un meilleur choix que e continuer \u00e0 fumer \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans la s\u00e9rie des strat\u00e9gies marketing \u00e0 contre-pied, c\u2019est au tour de Philip Morris de s\u2019illustrer. En effet, l\u2019enseigne encourage d\u00e9sormais les fumeurs adultes \u00e0 arr\u00eater de fumer. Explications de cette annonce plut\u00f4t inattendue. Vers un \u00ab avenir sans fum\u00e9e \u00bb Chaque ann\u00e9e, l\u2019OMS indique que plus de 8 millions de personnes dans le monde succombent d\u2019une maladie li\u00e9e \u00e0 la consommation de tabac. Le tabac rend accro, c’est ind\u00e9niable. 80 % r\u00e9sident dans un pays pauvre ou en voie … <\/p>\n","protected":false},"author":1,"featured_media":1680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actus-interviews"],"yoast_head":"\nQuand Philip Morris veut aider les fumeurs \u00e0 arr\u00eater la cigarette - Blog smoking.fr<\/title>\n<meta name=\"description\" content=\"Dans la s\u00e9rie des strat\u00e9gies marketing \u00e0 contre-pied, c\u2019est au tour de Philip Morris de s\u2019illustrer. 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