{"id":153,"date":"2021-01-28T11:52:57","date_gmt":"2021-01-28T10:52:57","guid":{"rendered":"https:\/\/blog.smoking.fr\/?p=153"},"modified":"2021-03-19T14:47:41","modified_gmt":"2021-03-19T13:47:41","slug":"quand-la-publicite-faisait-la-promotion-du-tabac","status":"publish","type":"post","link":"https:\/\/blog.smoking.fr\/quand-la-publicite-faisait-la-promotion-du-tabac\/","title":{"rendered":"Quand la publicit\u00e9 faisait la promotion du tabac"},"content":{"rendered":"<p>Il n\u2019y a pas encore si longtemps, les publicit\u00e9s pour le tabac se retrouvaient \u00e0 l\u2019\u00e9cran, dans les magazines, les journaux et m\u00eame les panneaux publicitaires. Voici un rapide retour en arri\u00e8re, lorsque le tabac pouvait encore faire de la publicit\u00e9.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenus de la page :<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.smoking.fr\/quand-la-publicite-faisait-la-promotion-du-tabac\/#Les_premieres_publicites_pour_les_cigarettes\" >Les premi\u00e8res publicit\u00e9s pour les cigarettes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.smoking.fr\/quand-la-publicite-faisait-la-promotion-du-tabac\/#Quand_la_medecine_validait_la_cigarette\" >Quand la m\u00e9decine validait la cigarette<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.smoking.fr\/quand-la-publicite-faisait-la-promotion-du-tabac\/#La_guerre_de_la_publicite_pour_les_cigarettes\" >La guerre de la publicit\u00e9 pour les cigarettes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.smoking.fr\/quand-la-publicite-faisait-la-promotion-du-tabac\/#Apres_la_sante_le_bonheur\" >Apr\u00e8s la sant\u00e9, le bonheur<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Les_premieres_publicites_pour_les_cigarettes\"><\/span>Les premi\u00e8res publicit\u00e9s pour les cigarettes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u2019est vers la fin des ann\u00e9es 1800 que les premi\u00e8res publicit\u00e9s pour le tabac ont vu le jour. Marshall\u2019s et Cigares de Joy se targuaient m\u00eame que leurs cigarettes et cigares \u00e9taient un v\u00e9ritable rem\u00e8de pour l\u2019asthme, les bronchites, les maux de gorge, etc. Un peu plus tard, en 1904, Happy Thought a directement impliqu\u00e9 la m\u00e9decine dans ses publicit\u00e9s en repr\u00e9sentant un docteur sur un cheval, un (gros) parquet de cigarettes sous le bras, galopant vers ses patients.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quand_la_medecine_validait_la_cigarette\"><\/span>Quand la m\u00e9decine validait la cigarette<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Probablement inspir\u00e9e par Happy Thought, Lucky Strike se rapproche de la science pour faire valider ses cigarettes. C\u2019est ainsi qu\u2019entre 1927 et 1930, plusieurs publicit\u00e9s mettant en sc\u00e8ne des m\u00e9decins et des pathologies diff\u00e9rentes permettaient de faire la publicit\u00e9 des cigarettes en guise de cure. En 1930, Old Gold entre dans la danse, suivi par Camel et Chesterfield, 20 ans plus tard. Cette derni\u00e8re a m\u00eame men\u00e9 une \u00e9tude sur le sujet, prouvant les bienfaits des cigarettes sur les bronches, la gorge, etc.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/WWxA121WqAk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"La_guerre_de_la_publicite_pour_les_cigarettes\"><\/span>La guerre de la publicit\u00e9 pour les cigarettes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La corr\u00e9lation entre m\u00e9decine et cigarette \u00e9tait d\u00e9j\u00e0 tellement omnipr\u00e9sente, qu\u2019il fallait que les marques usent de nouvelles strat\u00e9gies pour se d\u00e9marquer. C\u2019est ainsi qu\u2019\u00e0 partir de 1936, des lettres ouvertes \u00e9manant de m\u00e9decins \u00e9taient publi\u00e9es dans les revues scientifiques. Des docteurs faisaient m\u00eame la publicit\u00e9 directe pour les cigarettes.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/EJM51snVhcs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Apres_la_sante_le_bonheur\"><\/span>Apr\u00e8s la sant\u00e9, le bonheur<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le domaine m\u00e9dical largement sollicit\u00e9, les marques se sont engouffr\u00e9es dans le plaisir pour se d\u00e9marquer \u00e0 nouveau. Old Gold a \u00e9t\u00e9 l\u2019une des pionni\u00e8res dans les ann\u00e9es 60, suivies de pr\u00e8s par Lucky Strike. Puis, les marques ont \u00ab adopt\u00e9 \u00bb des enfants en les mettant en sc\u00e8ne, comme Marlboro ou Philip Morris en 1951. Plus tard, la cigarette envahit le domaine sportif (tennis essentiellement), puis sexuel (Celestino Vega entre 1990 et 2001, Don Diego, Tiparillo\u2026). Ce ph\u00e9nom\u00e8ne prend fin en 1991 en France avec la loi Evin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il n\u2019y a pas encore si longtemps, les publicit\u00e9s pour le tabac se retrouvaient \u00e0 l\u2019\u00e9cran, dans les magazines, les journaux et m\u00eame les panneaux publicitaires. Voici un rapide retour en arri\u00e8re, lorsque le tabac pouvait encore faire de la publicit\u00e9. Les premi\u00e8res publicit\u00e9s pour les cigarettes C\u2019est vers la fin des ann\u00e9es 1800 que les premi\u00e8res publicit\u00e9s pour le tabac ont vu le jour. Marshall\u2019s et Cigares de Joy se targuaient m\u00eame que leurs cigarettes et cigares \u00e9taient un &hellip; <\/p>\n","protected":false},"author":1,"featured_media":158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quand la publicit\u00e9 faisait la promotion du tabac - Blog smoking.fr<\/title>\n<meta name=\"description\" content=\"Il n\u2019y a pas encore si longtemps, les publicit\u00e9s pour le tabac se retrouvaient \u00e0 l\u2019\u00e9cran, dans les magazines, les journaux et m\u00eame les panneaux\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smoking.fr\/quand-la-publicite-faisait-la-promotion-du-tabac\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand la publicit\u00e9 faisait la promotion du tabac - 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