{"id":1438,"date":"2014-04-26T15:22:39","date_gmt":"2014-04-26T13:22:39","guid":{"rendered":"https:\/\/blog.smoking.fr\/?p=1438"},"modified":"2021-04-02T09:29:51","modified_gmt":"2021-04-02T07:29:51","slug":"zoom-sur-la-marque-ocb","status":"publish","type":"post","link":"https:\/\/blog.smoking.fr\/zoom-sur-la-marque-ocb\/","title":{"rendered":"OCB, zoom sur la marque leader des feuilles \u00e0 rouler"},"content":{"rendered":"

Le Groupe Bollor\u00e9 est tr\u00e8s influent en France et est pr\u00e9sent dans des domaines tr\u00e8s importants comme l\u2019\u00e9nergie, le transport ou la logistique. Mais les d\u00e9buts du groupe se sont faits dans la papeterie en commen\u00e7ant avec la\u00a0marque OCB<\/strong>. L\u2019acronyme signifie Odet-Cascadec-Bollor\u00e9. Les deux premiers termes sont des noms de lieux o\u00f9 se situent des b\u00e2timents appartenant \u00e0 la soci\u00e9t\u00e9, et Bollor\u00e9 fait \u00e9videmment r\u00e9f\u00e9rence au nom du fondateur de l\u2019entreprise.<\/p>\n

La marque principalement connue pour ses\u00a0feuilles \u00e0 rouler slim<\/strong><\/a>\u00a0pour cigarettes s\u2019est fait racheter en juillet 2000 par Repulic Technologies une entreprise bas\u00e9e \u00e0 Chicago. Cette entreprise s\u2019appelait Don Levin et a chang\u00e9 de nom suite \u00e0 ce rachat. Il est \u00e0 noter qu\u2019en 2006, le Groupe Bollor\u00e9 \u00e0 vendu les 19 % parts restantes de l\u2019entreprise qu\u2019il poss\u00e9dait au groupe Republic Technologies.<\/p>\n

\"\"<\/p>\n

La marque OCB est ancr\u00e9e dans la culture populaire que ce soit chez les\u00a0fumeurs<\/strong>\u00a0qui l\u2019utilise fr\u00e9quemment que chez certains artistes qui n\u2019h\u00e9sitent pas \u00e0 en parler dans leurs chansons. On notera notamment l\u2019exemple de Raimundo Amador et B. B. King qui ont repris la chanson \u00ab Bollore \u00bb de Cathy Claret.<\/p>\n

Dans les ann\u00e9es 90, l\u2019entreprise s\u2019est \u00e9galement fait remarquer suite \u00e0 des rumeurs concernant une affiliation avec le parti politique de Jean-Marie Le Pen, le Front National. En effet ces rumeurs soutenaient que le parti politique \u00e9tait actionnaire de l\u2019entreprise. Bien que Bollor\u00e9 n\u2019a pas r\u00e9pondu directement a ces rumeurs, une campagne a eu lieu montrant un mannequin de couleur, qui selon certains aurait \u00e9t\u00e9 cr\u00e9\u00e9e pour prouver qu\u2019OCB et le Front National n\u2019\u00e9taient pas li\u00e9s.<\/p>\n

Leader incontest\u00e9 du march\u00e9 du\u00a0papier \u00e0 rouler<\/strong>, la marque OCB doit donc cependant surveiller la mani\u00e8re dont le public la per\u00e7oit. Et bien que l\u2019entreprise fut rachet\u00e9e, la\u00a0marque OCB<\/strong><\/a>\u00a0a su rester fort et garder sa pr\u00e9sence en France et dans le monde. Une prouesse quand on voit l\u2019\u00e9tat actuel de l\u2019\u00e9conomie dans le monde. Et surtout l\u2019augmentation constante du prix du tabac.<\/p>\n

Voir les produits : \u00a0<\/strong>La marque OCB<\/a><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Le Groupe Bollor\u00e9 est tr\u00e8s influent en France et est pr\u00e9sent dans des domaines tr\u00e8s importants comme l\u2019\u00e9nergie, le transport ou la logistique. Mais les d\u00e9buts du groupe se sont faits dans la papeterie en commen\u00e7ant avec la\u00a0marque OCB. L\u2019acronyme signifie Odet-Cascadec-Bollor\u00e9. Les deux premiers termes sont des noms de lieux o\u00f9 se situent des b\u00e2timents appartenant \u00e0 la soci\u00e9t\u00e9, et Bollor\u00e9 fait \u00e9videmment r\u00e9f\u00e9rence au nom du fondateur de l\u2019entreprise. La marque principalement connue pour ses\u00a0feuilles \u00e0 rouler slim\u00a0pour … <\/p>\n","protected":false},"author":1,"featured_media":1515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-fumeurs"],"yoast_head":"\nOCB, zoom sur la marque leader des feuilles \u00e0 rouler - Blog smoking.fr<\/title>\n<meta name=\"description\" content=\"Retrouvez l'histoire de la marque OCB, leader incontestable des papiers \u00e0 rouler et feuilles \u00e0 rouler pour fumeurs. 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