{"id":1435,"date":"2014-04-26T15:19:46","date_gmt":"2014-04-26T13:19:46","guid":{"rendered":"https:\/\/blog.smoking.fr\/?p=1435"},"modified":"2021-03-26T15:26:53","modified_gmt":"2021-03-26T14:26:53","slug":"lincroyable-histoire-du-zippo-perdu","status":"publish","type":"post","link":"https:\/\/blog.smoking.fr\/lincroyable-histoire-du-zippo-perdu\/","title":{"rendered":"L’incroyable histoire du Zippo perdu – Share The Pain …"},"content":{"rendered":"

Quelle meilleure fa\u00e7on de communiquer que de faire appel aux sentiments, qu’il s’agisse de joie, de nostalgie ou de tristesse ? C’est sur ces deux derniers que la c\u00e9l\u00e8bre marque de\u00a0briquets\u00a0Zippo<\/b><\/strong><\/a>\u00a0a d\u00e9cid\u00e9 d’axer sa nouvelle campagne de communication intitul\u00e9e\u00a0Share<\/b>\u00a0The\u00a0Pain<\/b><\/strong>\u00a0!<\/picture>\n

Avec des briquets c\u00e9l\u00e8bres dans le monde entier,\u00a0Zippo<\/b>\u00a0est une marque forte. Les possesseurs de\u00a0Zippo<\/b>\u00a0ont tous une\u00a0histoire<\/b>\u00a0qui leur est propre avec ces briquets. C’est donc sur ces histoires uniques que la marque a d\u00e9cid\u00e9 de communiquer et notamment sur la\u00a0perte d\u2019un briquet\u00a0Zippo<\/b><\/strong>.\u00a0Zippo<\/b>\u00a0laisse ainsi la parole \u00e0 tous ceux qui ont connu la tristesse de perdre leur\u00a0Zippo<\/b>\u00a0et les invite \u00e0 partager leur peine sur son site. C\u2019est ainsi qu\u2019on peut apprendre l\u2019histoire<\/b>\u00a0de Stewart Hollingshead qui avait\u00a0perdu<\/b>\u00a0son briquet en 1940 et qui a pu le r\u00e9cup\u00e9rer apr\u00e8s avoir \u00e9t\u00e9 retrouv\u00e9 par un marinier et remis \u00e0 neuf par\u00a0Zippo<\/b>\u00a025 ans apr\u00e8s, les briquets \u00e9tant\u00a0garantis \u00e0 vie<\/strong>.<\/p>\n

\"Share<\/p>\n

La\u00a0durabilit\u00e9<\/strong>, la qualit\u00e9 de service, la relation qu\u2019entretien\u00a0Zippo<\/b>\u00a0avec ses clients sont autant de messages que s\u2019efforce de transmettre la marque. Avec cette campagne,\u00a0Zippo<\/b><\/strong>\u00a0touche aussi bien ceux qui poss\u00e8dent d\u00e9j\u00e0 un briquet mais \u00e9galement toutes les autres personnes qui souhaitent partager cette passion et cet attachement pour un objet d\u00e9sormais culte.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quelle meilleure fa\u00e7on de communiquer que de faire appel aux sentiments, qu’il s’agisse de joie, de nostalgie ou de tristesse ? C’est sur ces deux derniers que la c\u00e9l\u00e8bre marque de\u00a0briquets\u00a0Zippo\u00a0a d\u00e9cid\u00e9 d’axer sa nouvelle campagne de communication intitul\u00e9e\u00a0Share\u00a0The\u00a0Pain\u00a0! Avec des briquets c\u00e9l\u00e8bres dans le monde entier,\u00a0Zippo\u00a0est une marque forte. Les possesseurs de\u00a0Zippo\u00a0ont tous une\u00a0histoire\u00a0qui leur est propre avec ces briquets. C’est donc sur ces histoires uniques que la marque a d\u00e9cid\u00e9 de communiquer et notamment sur la\u00a0perte d\u2019un briquet\u00a0Zippo.\u00a0Zippo\u00a0laisse … <\/p>\n","protected":false},"author":1,"featured_media":1441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-fumeurs"],"yoast_head":"\nL'incroyable histoire du Zippo perdu - Share The Pain ...<\/title>\n<meta name=\"description\" content=\"Retrouvez la nouvelle campagne mise en place par Zippo, #ShareThePain qui vous permet de t\u00e9moigner de la perte douloureuse de votre briquet Zippo...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smoking.fr\/lincroyable-histoire-du-zippo-perdu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'incroyable histoire du Zippo perdu - 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