{"id":1423,"date":"2020-07-26T15:19:27","date_gmt":"2020-07-26T13:19:27","guid":{"rendered":"https:\/\/blog.smoking.fr\/?p=1423"},"modified":"2025-06-10T17:08:45","modified_gmt":"2025-06-10T15:08:45","slug":"le-zippo-une-innovation-technologique","status":"publish","type":"post","link":"https:\/\/blog.smoking.fr\/le-zippo-une-innovation-technologique\/","title":{"rendered":"Le Zippo , une innovation technologique"},"content":{"rendered":"

Ce fameux briquet, cr\u00e9\u00e9 par Georges G Blaisdell, pendant la Grande D\u00e9pression en 1932, est en r\u00e9alit\u00e9 l’innovation<\/b>\u00a0du briquet temp\u00eate autrichien. En effet, G.G Blaisdell ach\u00e8te les droits du briquet temp\u00eate autrichien et\u00a0le<\/b>\u00a0transforme gr\u00e2ce \u00e0 l’apparition du bo\u00eetier rectangulaire.<\/p>\n

Ici, on peut m\u00eame parler d’une<\/b>\u00a0innovation<\/b>\u00a0technologique<\/b>\u00a0de produit puisque\u00a0le briquet Zippo<\/strong><\/a>\u00a0est \u00ab la mise au point et la commercialisation d’un produit plus performant dans\u00a0le\u00a0but de fournir au consommateur des services nouveaux ou am\u00e9lior\u00e9s \u00bb (d\u00e9finition officielle de l’OCDE).
\nIl faut rappeler que tout\u00a0le\u00a0talent de G.G Blaisdell a \u00e9t\u00e9 de d\u00e9celer\u00a0le\u00a0potentiel d’un produit existant mais m\u00e9connu du grand public et de lui trouver un march\u00e9 en tout en l’am\u00e9liorant (le\u00a0briquet temp\u00eate<\/a><\/strong> autrichien original a connu un flop en 1931).
\nGeorges G Blaisdell est donc un innovateur, selon Joseph Schumpeter, \u00e9conomiste autrichien notamment connu pour sa th\u00e9orie de la \u00ab destruction cr\u00e9atrice \u00bb<\/p>\n

\"zippo<\/p>\n

Faisons un petit retour sur\u00a0le\u00a0contexte historique de l’\u00e9poque :<\/p>\n

Le\u00a0monde, a commenc\u00e9 par les \u00c9tats-Unis, est en pleine D\u00e9pression apr\u00e8s\u00a0le\u00a0krach boursier de 1929. Mais les \u00c9tats-Unis ont la folie des grandeurs notamment avec l\u2019inauguration\u00a0le\u00a01er Mai 1931 de l’Empire State Building qui \u00e9tait \u00e0 cette \u00e9poque l\u00e0\u00a0le\u00a0plus haut b\u00e2timent du monde, juste devant\u00a0le\u00a0Chrysler Building achev\u00e9 en 1930.
\nAvec cette conqu\u00eate du monde,\u00a0le\u00a0march\u00e9 am\u00e9ricain est tout \u00e0 fait r\u00e9ceptif \u00e0 un briquet pouvant r\u00e9sister au vent et \u00e0 la pluie. Gr\u00e2ce \u00e0 sa nouvelle forme forme rectangulaire, la m\u00e8che du\u00a0Zippo<\/b>\u00a0peut alors s’enflammer avec\u00a0une\u00a0seule main et braver toutes les temp\u00eates !<\/p>\n

Le\u00a0Zippo<\/b><\/a>\u00a0a connu depuis 80 ans de nombreuses am\u00e9liorations. Des milliers d’exemplaires diff\u00e9rents ont vu\u00a0le\u00a0jour, faisant de ce briquet un objet de collection universel et immuable dans\u00a0le\u00a0temps.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ce fameux briquet, cr\u00e9\u00e9 par Georges G Blaisdell, pendant la Grande D\u00e9pression en 1932, est en r\u00e9alit\u00e9 l’innovation\u00a0du briquet temp\u00eate autrichien. En effet, G.G Blaisdell ach\u00e8te les droits du briquet temp\u00eate autrichien et\u00a0le\u00a0transforme gr\u00e2ce \u00e0 l’apparition du bo\u00eetier rectangulaire. Ici, on peut m\u00eame parler d’une\u00a0innovation\u00a0technologique\u00a0de produit puisque\u00a0le briquet Zippo\u00a0est \u00ab la mise au point et la commercialisation d’un produit plus performant dans\u00a0le\u00a0but de fournir au consommateur des services nouveaux ou am\u00e9lior\u00e9s \u00bb (d\u00e9finition officielle de l’OCDE). Il faut rappeler que … <\/p>\n","protected":false},"author":1,"featured_media":1429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-fumeurs"],"yoast_head":"\nLe Zippo , une innovation technologique - - Smoking.fr<\/title>\n<meta name=\"description\" content=\"Ce fameux briquet, cr\u00e9\u00e9 par Georges G Blaisdell, pendant la Grande D\u00e9pression en 1932, est en r\u00e9alit\u00e9 l'innovation du briquet temp\u00eate autrichien. 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