{"id":1405,"date":"2014-11-24T14:58:15","date_gmt":"2014-11-24T13:58:15","guid":{"rendered":"https:\/\/blog.smoking.fr\/?p=1405"},"modified":"2021-03-26T15:01:26","modified_gmt":"2021-03-26T14:01:26","slug":"paquet-neutre-australie-les-fumeurs-approuvent","status":"publish","type":"post","link":"https:\/\/blog.smoking.fr\/paquet-neutre-australie-les-fumeurs-approuvent\/","title":{"rendered":"Paquet neutre, en Australie les fumeurs approuvent"},"content":{"rendered":"
\n

Le\u00a0paquet neutre<\/strong>, qu’est-ce que c’est ?\u00a0Une seule taille, une seule couleur, aucun logo de marque et une typographie qui reste la m\u00eame pour chaque paquet.<\/p>\n

Le nom de la marque reste toutefois pr\u00e9sent de mani\u00e8re discr\u00e8te et ce sont principalement les messages \u00e0 caract\u00e8re dissuasifs qui occupent la majorit\u00e9 de l’espace du paquet. Le paquet neutre a pour principal objectif de\u00a0r\u00e9duire le nombre de fumeurs<\/strong>\u00a0et notamment\u00a0les plus jeunes<\/strong>\u00a0qui pourraient \u00eatre plus r\u00e9ticents \u00e0 acheter un paquet totalement neutre.<\/p>\n

Le paquet neutre fait baisser le nombre de fumeurs<\/h2>\n

Mis en place en 2012, en Australie, le paquet neutre avait beaucoup fait parler de lui et un bon nombre de fumeurs s’\u00e9taient montr\u00e9s tr\u00e8s sceptiques face \u00e0 cette mesure. Deux ans plus tard et apr\u00e8s une \u00e9tude effectu\u00e9e par des chercheurs australiens, les r\u00e9sultats de cette mesure semblent toutefois satisfaisants. Les chercheurs australiens ont en effet constat\u00e9\u00a0une baisse du nombre de fumeurs<\/strong>\u00a0et le nombre de fumeurs qui approuvent la mesure a lui aussi consid\u00e9rablement augment\u00e9. En effet, l’instauration du paquet neutre combin\u00e9 \u00e0 une hausse des prix du paquet de cigarettes en Australie ont permis de faire baisser le nombre de fumeurs australiens quotidiens \u00e2g\u00e9s de plus de 14 ans de 15,1 % en 2010 \u00e0 12,8 % en 2013. Il faut cependant noter que si le nombre de fumeurs a diminu\u00e9, ce n’est pas le cas pour les ventes de cigarettes qui, elles, sont rest\u00e9es stables et qui ont m\u00eame eu tendance \u00e0 l\u00e9g\u00e8rement augmenter.<\/picture>\n

Des r\u00e9sultats qui pourraient largement contribuer \u00e0\u00a0conforter les pays europ\u00e9ens<\/strong>\u00a0dans leur d\u00e9cision d’instaurer le paquet neutre, notamment en France o\u00f9 son arriv\u00e9e est\u00a0pr\u00e9vue pour 2016<\/strong>. Une mesure, d\u00e9voil\u00e9e par le\u00a0Plan Anti Tabac de la Ministre de la Sant\u00e9<\/a><\/strong>, qui ne r\u00e9jouit pas les cigarettiers puisque ces lobbys du tabac menacent de poursuivre l’action en justice en d\u00e9non\u00e7ant une atteinte au droit des marques.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Le\u00a0paquet neutre, qu’est-ce que c’est ?\u00a0Une seule taille, une seule couleur, aucun logo de marque et une typographie qui reste la m\u00eame pour chaque paquet. Le nom de la marque reste toutefois pr\u00e9sent de mani\u00e8re discr\u00e8te et ce sont principalement les messages \u00e0 caract\u00e8re dissuasifs qui occupent la majorit\u00e9 de l’espace du paquet. Le paquet neutre a pour principal objectif de\u00a0r\u00e9duire le nombre de fumeurs\u00a0et notamment\u00a0les plus jeunes\u00a0qui pourraient \u00eatre plus r\u00e9ticents \u00e0 acheter un paquet totalement neutre. Le paquet … <\/p>\n","protected":false},"author":1,"featured_media":1408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-fumeurs"],"yoast_head":"\nPaquet neutre, en Australie, les fumeurs approuvent - Blog smoking.fr<\/title>\n<meta name=\"description\" content=\"Le paquet neutre est un paquet de cigarettes standardis\u00e9 qui se veut le m\u00eame pour toutes les marques. 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